Hunt & Co.

Since 1898, Driza-Bone has been creating outerwear and apparel for the Australian way of life. From 2009, Thomas was responsible for all aspects of the brand and identity of the Australian icon and legend that is Driza-Bone. Thomas led an identity redevelopment that included a new logotype, supporting typeface, brand imagery, and style guide to reflect the brand’s contemporary style and direction.

Since the initial identity development, Thomas has worked closely with Driza-Bone to deliver a comprehensive range of brand applications including product packaging, garment labelling systems, publications, brand books, and creative direction.

Mitsuori is a boutique Australian architecture studio that takes its name from a Japanese term meaning ‘threefold’. The concept of the identity derives from a literal interpretation of ‘threefold’. Through experimentation, we developed a folding system from a single A4 sheet of paper that uses only three folds. The outcome was a triangular shaped fold that was used as the cornerstone of the identity. The 45-degree fold was then applied to the business and with-compliments cards, enabling them to stand freely, representing an architectural form. The collateral was printed on dark-grey stock, with six passes of white ink on an HP Indigo printer. The result is a refined uncoated stock with a unique matte printed finish.

The fold concept was also applied to other brand applications such as the website and studio signage. Thomas has maintained a longstanding relationship with Mitsuori, and was re-engaged in 2021 to design and develop a new portfolio website for the practice.

Thomas worked with Australian apparel company Elwood to assist in taking the next steps in their brand and visual identity. The project entailed refining and streamlining the brand into a singular and consistent direction to more accurately represent the label’s most recent apparel collections. The deliverables included the development of a new logotype, typographic specification, brand guidelines, and a suite of printed collateral. The identity comprises a bespoke typographic treatment using Klim Type Foundry’s Pitch typeface, a refined colour palette, and a ‘frame’ brand device.

In addition to the brand and identity, we also worked closely with Elwood to develop the concept store The Windsor Annex. The scope included the development of a standalone brand identity, internal and external signage, bespoke neon, and a microsite.

Hunt & Co. was often engaged for the design and development of bespoke logos brand marks. These spanned multiple sectors, including architecture, hospitality, professional services, and more. On many occasions, these followed the creation of a complete brand-identity package and applications. The following is a selection of brand marks created by Thomas during his time as Creative Director.